In the highly competitive and fast-moving world of online travel, having the best product or user interface isn’t always enough. For OTAs, staying ahead increasingly depends on one crucial factor: access to high-quality data and pricing intelligence.
Travelers have more booking options than ever, and their expectations are rising. They want accurate prices, compelling choices, and seamless experiences—all in real-time. Meeting those expectations is leading to OTAs upping their game with data-driven strategy powered by real-time, scalable intelligence, moving towards faster, automated data acquisition rather than the slow, and resource-intensive manual sourcing of data.
For many OTAs, tracking competitor pricing and availability is still a heavily manual process—time-consuming, error-prone, and fragmented. Without a reliable single source of truth, pricing teams spend more time gathering and cleaning data than they do making strategic decisions. This delay not only weakens competitiveness but also risks displaying outdated or incorrect prices to users.
In an industry where speed, accuracy, and insight drive conversions, these gaps are no longer acceptable.
UBIO’s Travel Intelligence solution addresses this gap directly—delivering real-time competitor pricing and availability data at internet scale. Through simple API integration, OTAs can access high-quality, accurate data from disparate sources—without relying on third-party integrations or in-house teams.
By automating data collection and benchmarking, OTAs can:
It’s not just about having data—it’s about having the right data.
High-quality travel data enables OTAs to:
UBIOs price intelligence and data solutions operate at internet scale - fresh, accurate data.
Understanding where you stand in the market—and how prices and availability are shifting—is key to making better decisions. Whether it’s identifying pricing gaps, monitoring how your offers compare, or tracking broader demand patterns, high-quality data enables OTAs to move with more clarity and confidence.
UBIO supports OTAs by helping them:
Data alone isn’t enough—it’s the ability for the accuracy and relevance of that data to enable timely, informed decisions that sets leading platforms apart.
UBIO’s Travel Intelligence solution is designed to work at scale, with minimal setup. There’s no need for third-party integrations or custom infrastructure. Simple API integration delivers a continuous stream of fresh, accurate, and scalable data to power your platform.
Trusted by companies like Google, Trivago, and Travelperk, UBIO provides the reliability and coverage that growing travel businesses depend on.
In a market where speed and trust matter, the ability to rely on consistent, high-quality data is a real advantage. For OTAs, moving away from manual data collection and fragmented sources opens up more time and headspace for strategic thinking.
With better data comes better decisions—about pricing, about positioning, and about what your travelers see.
UBIO is here to make that shift easier. Get in touch if you'd like to see a demo of our Price Intelligence solution in action.
